Innovative campaigns that drive advocacy,
government commitments and action.
Curious Minds drove 4 of the top 10 policy commitments made by major political parties in the 2025 Federal Election
Campaign Strategy
Digital Ad Buying
Media Engagement
Creative Design
Campaign Optimisation And Management
Every aspect of your campaign is crafted by our in-house team of specialists: creatives, marketers and strategists. Drawing on diverse expertise, we design and execute engaging end-to-end campaigns that deliver industry-leading results and create real, life-changing impact.
We’re data driven specialists that use insights that will strengthen your messaging to maximise impact.
Insight Gathering
Message Development
Channel Strategy
Narrative Execution
Impact Optimisation
Insight Gathering: We start with research — mapping stakeholders, audiences, and the narrative landscape to uncover opportunities and risks.
Message Development: We shape clear, compelling core messages that align with your goals and resonate with diverse audiences.
Channel Strategy: We identify the best mix of platforms — from media to direct engagement — to amplify your message effectively.
Narrative Execution: We roll out communication assets across channels with consistency, creativity, and cultural intelligence.
Impact Optimisation: We monitor reach, resonance, and response — refining strategy to stay adaptive, agile, and influential.
Using our strategic framework, our experienced team delivers successful results creating real world change.
Audience Engagement & Narrative impact
Adaptive Responsiveness
Build and strengthen client relationships
Impact Optimisation
Data Driven
Crisis Management
Audience Engagement & Narrative impact: Compelling messaging that cuts through noise, analysing sentiment and narrative talking points are being adopted by stakeholders, media and target audience.
Adaptive Responsiveness: With changing political landscapes and emerging opportunities, our team can rapidly pivot strategy to optimise campaigns.
Build and strengthen client relationships: Beyond immediate campaign goals; our team builds lasting relationships with key stakeholders and media networks that provide ongoing value for our clients.
Data Driven: Using data metrics and messaging insights, we regularly adjust content to create cut through.
Crisis Management: We quickly identify potential risks and can adjust strategies accordingly with the ability to turn challenges into opportunities where appropriate.
Whether you’re at the very beginning of your brand journey or looking for a refresh, at Curious Minds our experienced team creates a collaborative environment to bring your brand and assets to life.
Visual Identity Exploration
Brand Identity Concept Development
Design System & Brand Toolkit Development
Content & Asset Creation
(Social media contents / UIUX / Print Assets / Animation)
Ongoing Creative Support
Our performance management team uses a mixture of tracking mechanisms to gain a holistic view of ad performance across various user interactions and platforms. The team continuously monitors and analyses ad metrics to make informed adjustments, ensuring efficient budget allocation and maximising return on investment (ROI).
By leveraging insights from monitoring ad performance, the team uses this data to inform strategic planning; enhance campaign effectiveness, and guide future marketing initiatives for sustained growth.
Core Performance Metrics
Channel Specific Breakdown
Audience Insights
Creative Performance
Optimisation & Recommendations
Core performance metrics: Aligning on KPI’s for your brand to effectively deliver results.
Channel specific breakdown: Granular analysis of performance data across social media platforms, search engines, display networks, traditional media and streaming platforms.
Audience insights: From demographics to behavioural patterns.
Creative Performance: Providing guidance on successful creative assets and adjusting accordingly with our in house creative team.
Optimisation & Recommendations: The team’s ongoing analysis of all factors to provide strategic guidance and actionable insights.
We’ve spent years engaging with the public, building a deep understanding of how to connect with audiences and drive real action. Our insights from National Poll and Politic sharpen our understanding of political landscapes and public sentiment.
To make the most of these insights, we developed a data lake solution. This system simplifies how we aggregate, analyse and access data, allowing us to act quickly and efficiently. Now, our data lake service is available to clients, providing them with powerful, actionable insights to drive their campaigns forward.
Data-powered campaign strategy
Targeted digital ad buying
Strategic media engagement
Creative design informed by data
Agile campaign optimisation and management
Data-powered campaign strategy: Shaping every aspect of your campaign using advanced insights.
Targeted digital ad buying: Leveraging deep data analysis to optimise audience reach and engagement.
Strategic media engagement: Amplifying your message through data-driven media placements.
Creative design informed by data: Developing compelling visuals and narratives based on real-world insights.
Agile campaign optimisation and management: Using real-time data to make rapid adjustments and ensure continuous improvement