Not for Profit - CMM Website

Innovative journeys that drive results

How it works

NFP Campaigns

We’ve been optimising lead generation for NFPs since 2014 and have honed a simple 4 step process to guarantee high-quality leads and optimal results.

We build custom digital advertising content, landing pages and follow-up communication journeys to build trust and ready your audience for donations in ways that increase conversion rates and achieve world-class retention.

“The ongoing digital conversation we’re having with givers and potential MSF givers is deep and rich. With the latest COVID outbreaks placing 13 million Australians into fresh lockdowns, this digital strategy is a primary focus for us moving forward.”

- Nick O’Halloran

Regular Giving Coordinator, MSF Australia

1150+ Regular Givers

$28.20 Average Gift Value

How we do it

Community Management

Tech Development

Digital Ad Buying

Media Engagement

Creative Design

Every aspect of your campaign is developed by our specialist inhouse team of creatives
and marketing professionals. We use decades of collective experience to formulate and execute highly engaging end-to-end campaigns to achieve market-leading results across the globe.

Our work

Our success in the NFP sphere is unparalleled, and we support global NFP partnerships across all aspects of the donor journey. We’re passionate about delivering remarkable data insights across ALL supporter journey touchpoints and achieving market-leading results.

See our work >

What our clients are saying

"Our experience and results with Curious Minds have been nothing short of fantastic! They have grown with us on our journey and continually demonstrated expertise and dedication in forging our success. Their capabilities have helped Lyre’s achieve prosperous inroads into the international market, cross language barriers, and successfully position us as a recognised world-wide player in the lucrative global non-alcoholics spirits industry." Ashleigh Murray Lyre’s Spirit Co. - VP eCommerce (Global)

"Curious Minds supported the Super Rugby AU Champions – the Queensland Reds – during the 2021 campaign, driving memberships and ticketing acquisition on digital media. The results speak for themselves." Damien Peters Queensland Rugby Union - Chief Financial Office

"The ongoing digital conversation we're having with givers and potential MSF givers is deep and rich. With the latest COVID outbreaks placing 13 million Australians into fresh lockdowns, this digital strategy is a primary focus for us moving forward.” Nick O’Halloran Regular Giving Coordinator, MSF Australia

“We had a 46 per cent jump in our online donations in November 2020 from the same time in 2019. It’s Incredible…” Matt Small Executive Manager, Bush Heritage

NFP Campaigns

How we do it

Our work

What our clients are saying

Ready to experience the Curious Minds difference?

Contact us today.