Client
Master Builders Australia
Service
Advocacy
Australia’s in the grip of a housing crisis. Rising rents, skyrocketing mortgages and even homelessness are becoming a reality for too many Australians. The core issue: We’re simply not building enough homes to keep pace with demand. Our challenge was clear: not only to raise public awareness but to drive decisive government action to ensure every Australian has access to housing security.
We started by grounding our campaign in undeniable facts. We commissioned in-depth polling and market research to uncover precisely what the housing crisis meant to everyday Aussies, getting to the heart of their concerns.
Our strategy was to amplify this message with a bold and targeted digital presence. We used social media and radio, focusing on key electorates across Sydney, Melbourne and Brisbane. Our goal was simple: ignite public conversation, build undeniable community pressure and elevate the housing crisis to become the #1 issue in the 2025 federal election.
(an estimated 75% of voters
saw our messaging)
with the campaign
estimated radio reach across
key metropolitan areas
driving tangible policy
commitments from all key
political parties.
