Client
Amnesty International
Service
Advocacy
In the ongoing fight against human rights crises, organisations like Amnesty International Australia rely on lead generation to galvanise support and drive meaningful change in the face of relentless adversity.
Our challenge was to drive meaningful engagement, attracting supporters who could be nurtured into long-term advocates, donors, or volunteers for Amnesty’s mission.
We promoted Amnesty International’s petitions to drive action sign-ups on key issues — from the Israel-Gaza conflict to the death penalty and youth justice. These sign-ups often include comments that help identify passionate supporters, who can then be nurtured into long-term donors, volunteers, or advocates for Amnesty’s mission.
Our approach leverages content that frame these causes as urgent and deeply human, driving stronger emotional engagement and higher-quality leads.
ready to support
Amnesty’s causes
well above the industry
average, proving these leads
are ready to take action
Follow-up calls revealed
eager to fight for human rights
and justice
This level of engagement shows we reached the right people – letting Amnesty International Australia build a powerful supporter base. These leads are primed to become long-term advocates, donors or volunteers, helping Amnesty continue to drive lasting impact across the globe.