Client
Alliance for Gambling Reform
Service
Advocacy
Australia has a gambling addiction problem that leads to $25 billion in annual losses and escalating social harm, including financial hardship, mental health issues, partner violence, family breakdown and suicide.
Evidence shows gambling companies are targeting children as young as 14 through social media, while the broader public faces a “tsunami” of gambling ads during sports coverage and other media. Currently, approximately 1 million gambling ads air on free-to-air television and radio annually.
Our goal is clear: create a landscape free of gambling advertisements across Australia.
Our comprehensive strategy is underpinned by building social license for stakeholders to divest from gambling advertising by:
Framing gambling advertising as a community wide issue affecting vulnerable members of the public. Connecting gambling harm to broader health concerns and cost of living pressures. Making online gambling advertising socially unacceptable.
We’ve implemented this strategy by targeting specific stakeholders including politicians and regulatory bodies, sporting entities and advertising corporations via targeted digital presence across key electorates.
Over the last 12 months we’ve successfully driven community and political pressure which has opened doors at Council, State and Federal levels to pave the way to gambling reform.