ENGAGE, Acquire and retain
Your IDEAL DOnor.
29% Website to lead
conversion
95% Donor retention rate
in the first year
12%+ Donor Conversion
Rates
95% Donor retention rate
in the first year
29% Website to lead
conversion
12%+ Donor Conversion
Rates
Curious Minds Media
Curious Minds is a world leading, full-service global media agency specialising in not-for-profit lead generation and donor acquisition. Our in-house team of experts are on hand to manage every aspect of your next digital campaign, from campaign strategy and content development to website builds and intelligent audience targeting; we’ll do all the heavy lifting so you can focus more on your organisation’s core mission.
Curious Minds is TRUSTED to fundraise for the world’s top global charities.
Unicef children health fund oxfam save the children wwf MSF
CMM
Lead generation
Lead generation

We have been assisting not-for-profits with their lead generation programs since 2014, and in that time, we have been able to develop a simple 4 step process that guarantees we generate only the highest quality leads for your organisation. We build out custom digital advertising content, landing pages and email journeys to warm your audience for a donation ask in a way that not only increases conversion rates but ensures world class retention.

Unrivaled Content Creation
Intelligent Landing Page Design
Compelling Email Journeys
Curious Minds is TRUSTED to fundraise for the world’s top global charities.
Donor Acquisition
Donor Acquisition

Whether you are looking for a purely digital donor acquisition campaign, or an effective lead to calling program, Curious Minds has the experience and the knowledge to convert the leads we generate into donors at rates unmatched within the industry. Not only do we find your ideal donor, our program ensures that they will remain a regular giver for longer.

CMM

“Since collaborating with Curious Minds and running digital campaigns we have seen more than 2500 new regular givers who donate every month, that’s $62,500 every month.”

Matt small Executive Manager - Bush Heritage
Our work
Our work

“Working with the team was an absolute pleasure. From the impressive turnaround times and high-levels of creativity, to the clear understanding of our brand, it was perfectly aligned, resulting in a highly successful campaign. The feedback and approval process, as well as the flexibility to keep up with the changing requirements during the ongoing crisis was first-rate.”

Adman Shahzad Senior Digital Growth Manager - Barnardos Australia
Community Management
Tech Development
Digital Ad Buying
Media Engagement
Creative Design
Our founder
Our founder

Our founder Stephen Thirgood has a long history of success in digital campaigning in the Asia Pacific Region, having collected multiple Campaign Asia Independent and Social Media Agency of the Year Awards before repatriating back to Australia in 2014 and starting Curious Minds Media.

Since then, Curious Minds has become the preeminent digital lead generation and donor acquisition agency in the region, working across 7 countries for some of the world’s most trusted and recognisable charities.

As a trusted advisor and strategist for a wide range of not-for-profits, Stephen is passionate about assisting charities reach new advocates and donors through innovative technology solutions and intelligent campaigning.

CEO
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